Yasuragi

Undertaking a transformative journey with the spa and conference facility Yasuragi, Bläck & Co has played a vital role in building the brand over the years. Together, we explored the brand, identifying core values essential for strengthening Yasuragi’s market communication. The brand evolution emphasized its Japanese origin in both environment and services, resulting in an updated visual identity, a revised logo, and a simplified name – Yasuragi. Successful advertising campaigns with the new concept were launched, and over time, the refined identity has become fundamental to all communication efforts.